Aimed at the food service market, Connection Foodservice is a fair that takes place over a weekend and aims to connect the main players in the sector.
Challenge:
Develop strategies to promote Farm Frites and its products in a memorable way, ensuring that the brand has a strong presence at the event.
Provocação:
Como fazer a Farm Frites interagir com os participantes, se destacar entre as demais marcas e engajar o público durante um final de semana em um resort?
Fome developed a special strategic plan for the event in collaboration with the client, aiming to align the brand’s needs with the possibilities offered by Connection.
With the creative path designed by Fome, “A journey in the potato: with Farm Frites, every snack is an adventure!”, we created a cheerful and eye-catching verbal and visual identity to appeal to participants of all ages.
The storytelling was based on a fun adventure in the style of “Indiana Jones,” which provided a playful and engaging environment focused on Farm Frites products.
We immersed participants in a narrative set in various areas of the resort, guiding them from the start with a map of possibilities.
Taking advantage of the environment’s possibilities, we suggested and developed activations that engaged the audience, enabling product tastings, prize wins, and lots of fun.
The event increased engagement with the brand and also created a strong connection between the audience and Farm Frites, resulting in the promotion of products and the potential for new business, based on the prospecting carried out during Connection Foodservice.
