The essence of France in a sensory journey.
From the catalog to the fragrance, discover O.U.i.
O.U.i is the perfumery brand created in France by Grupo Boticário, whose mission is to deliver a unique experience across its rich direct sales portfolio.
For this project, we aimed to create a catalog as an engaging tool that goes beyond the fragrance. We developed editorials that explore curiosities about the country, revealed details about the renowned perfumers behind each eau de parfum, and highlighted their essences.
A unique fusion of captivating information, brand consolidation, and targeted purchasing opportunities for the end consumer, a legacy for the brand’s continuity.
