2024 was a year of great achievements and remarkable challenges for FOME. A year in which we went through different scenarios, connecting people, brands, ideas and events. For us, the focus has always been the same: telling stories that generate impact. Whether in the B2B or B2C universe, we remain faithful to our principle — we are People to People (P2P), after all, it is people who move the world and it is with them that we work.

If we had to sum up the year in one word, it would be results. Each project developed, each campaign delivered and each strategy developed aimed to exceed expectations and generate real value for our clients. This is a source of great pride for Omar Hamam Jr., the agency’s founding partner.

“2024 was a transformative year for FOME. We faced challenges with creativity, connected brands to people in an authentic way and delivered results that fill us with pride. Marçal’s arrival brought a new business vision and shows our commitment to our clients’ results. Each project further reinforced this purpose.”

 

Stories that Connect

Throughout 2024, we were present at key moments for several clients. Projects such as Acne Talks, Connection and Parada are just a few examples of how we helped transform ideas into memorable experiences. Through events, we created unique connections that left a lasting impression on the public.

 

B2B or B2C? P2P!

No matter the segment, our approach is always people-focused. Digital campaigns such as those from 19Crimes, FQM and Farm Frites have yielded impressive results, reinforcing our expertise in digital strategy. With impactful creatives and consistent metrics, we deliver more than just views: we generate value.

 

Innovation and Branding

Our commitment to brand identity has also been highlighted. Projects such as those developed for Pluxee Ambientação, IMPE and the new brand for the São Paulo LGBT Parade have reinforced the power of branding to create memorable presences. We believe that good design is capable of telling stories at first glance, and that is exactly what we seek in each delivery, as reinforced by Rapha Gonzalez, our Associate Creative Director:

“We live in a time when we need to ‘hack’ the public’s attention. With a massive amount of visual stimuli, choices are made in seconds, so design and branding can be the difference between being noticed or forgotten. After all, a consistent visual strategy and narrative not only communicate what your brand has to offer, but why it matters.”

 

Customer Focus and Vision

In 2024, the agency’s corporate structure also changed and evolved! Bringing the potential to put into practice what has long been our intention: to look at the business from the perspective of the client. Since 2024, Michael Marçal has been part of the agency’s team. A former client, marketing specialist, MBA in project management and with over 20 years of experience in the services sector and in the food and beverage industry, he will contribute to Ag. Fome’s history, adding a perspective from someone who has been on the other side of the table, with business strategy and real problem-solving.

 

Integration and Movement

Integrated communication was one of the pillars of this year. From the materials for SAA Operação Brasil to the façade of the Alco Supermarket, everything was designed to convey a coherent and impactful message. Our “Always on the move” philosophy reflects dynamism and the ability to adapt to any challenge. For Michael Marçal, this makes all the difference.

“We believe that the days of ready-made recipes and methodologies that work for all projects are over. That’s why we focus on planning each need in a unique way. Each client, each company and material developed is designed in a unique way for its market, because we understand that solutions need to meet the pain demonstrated by the brand, its intention and particular need. Our obligation and commitment is to always have an individual and focused look at each brand,” he says.

 

2025: new stories to come

We end 2024 with the certainty that we have made history. And may 2025 come with more challenges, innovation, planning and lots of design. But, above all, may we never run out of good stories to tell. After all, that is what drives us!