This phrase expresses our feelings well when we became the agency responsible for the communications strategy for South African Airways’ return to Brazil.

And if you’re wondering: “But for a communications agency, this is normal, right?”, you’re wrong! It wasn’t just a campaign, but rather the campaign that represents the return to the Brazilian skies!

And as Brazilians, we know how important airplanes are in our lives. After all, it was our beloved Santos Dumont who unleashed his creativity and designed this “giant bird” that is so common today, connecting people to their families, work and other commitments (did someone say vacation?).

We were enchanted from the briefing! Did you know that an aircraft can be named? I had no idea. Interesting, right? That’s what happened on October 31, when one of SAA’s aircraft was named in the hangar at Guarulhos airport.

So we were faced with our first challenge: how to assertively publicize the return of a major airline and its flights between Brazil and South Africa, more specifically Cape Town and Johannesburg?

This was a task that Felipe, our dear copywriter, handled with ease! We created pieces with captivating communication (traveled, but still down to earth), aimed at partners and travel agents — essential pieces to boost the promotion and marketing of the flights, in addition to media for display at the airport.

The first stage of the communication was a success! The first flights took place on October 31st and November 6th, departing from Cape Town and Johannesburg respectively, both bound for São Paulo.

See how beautiful our creation looked on display, to be admired by everyone passing through Guarulhos airport.

Between KVs, texts and new pieces, we are preparing for the second stage of the project, which aims to expand the horizons of South African Airways, creating campaigns focused on the end customer and social networks: the sky is the limit.

Now that you have embarked with us on this campaign, how about checking out other posts on our blog? Here you will find news, amazing ideas and recurring thoughts.