On January 1st, Sodexo evolved into Pluxee and this change brought new challenges.
How to introduce a new identity, with original concept and style, into the routine of the company’s employees?
For this, we captured the architecture of the original project and built it wall by wall in 3D, which gave us a vision of what the new office could look like and how to apply our ideas in the visual communication of the environment.
We developed a moodboard based on the identity of the new brand. We applied various colors and details to this style, which worked in an interconnected way with the messages we built for the company to convey its values in every corner of its model office.
The result was a comfortable and surprising environment, which provided pleasant spaces for employees and became the face of the company’s new phase. The so-called “Pluxee effect” took on the proportions it deserves, spreading across all areas of the three available floors.
