A summer campaign. But not just any summer, on the contrary, it is a summer unlike any other. A summer in which we had to adapt and learn new ways of relating to each other. This was the challenge proposed by Azuma Kirin. The result? A campaign that reinforces the brand, demystifies the category and invites us to new discoveries for a lighter and more relaxed summer.
With cheerful colors reminiscent of a summer sunset and authentic and fun illustrations, the campaign’s visual language conveys the relaxed nature of this time of year, as well as reinforcing the attributes of sake, a light, versatile and refreshing drink.
