Check out our 6 practical tips for preparing a stress-free plan

In theory, planning a campaign isn’t that difficult. Objective, target audience, competition, platforms, schedule and results. Basic, right?

But I’m sure you’ve wanted to do something cool for yourself, without stressing out. Or for your brand, for an aunt who opened a flower shop, for a friend who bought R$1000 worth of Jequiti and couldn’t resell it, or even for your own Instagram (because why not, you never gave up on your dream of being a blogger). All this without any headaches, suffering or difficulties.

That’s why FOME thought of you and developed a “Soft Path” (I feel old — and if you recognized the reference, you are too) to make your own plan calmly, whether it’s for media, a commercial campaign or even for your personal life.

Let’s demystify your planning? Follow along with us:

1. Define a scope well

To begin with, define your objective. Main steps, how much time you will have available for this, how much willingness you have to unfold this scope. From there we start to enter into possibilities.

2. Understand what resources are available — and what you can do to expand them

Think about what you will need to achieve your goal, from support from people, information and technical expertise, to financial resources or knowledge. What will you need to learn to achieve your goal? Start thinking about how far you want to go. Of course, the sky is the limit, but we need to use common sense here to know if there is a limit on our credit card and our mental health.

3. Create a schedule

To avoid confusion, create a schedule. There you will update the time x expectation, or the available time for each stage of your project. This will make it easier to understand how long it will take to complete, in a realistic and strategic way. If it is a long project, measure each stage in terms of time so that you have freedom between one stage and another. This way, if one stage is delayed, you can take some time off from another stage that may be faster and vice versa. Flexibility is always good.

4. A WBS helps a lot

The work breakdown structure is where you determine what the major milestones of the project are and break them down into smaller activities. Understanding that each step is made up of several other goals, which are completely possible and faster, organizes you, helps keep you motivated and helps you not forget anything. Only joy, I never criticized it.

5. Monitor to know about your progress

What will be the points of analysis and monitoring of your project? Create different ways to monitor your project. Know if it is following the speed, resources and steps determined, so that you can adjust something midway and not only when everything goes wrong. It is extremely important to know how things are going at all times so that you have time to think calmly and intelligently about changes and adaptations.

6. Record or document EVERYTHING

Getting things out of your head is important! Put everything on paper, in PowerPoint, in your organization app… wherever you think is best. But don’t leave any information just in the realm of your mind. If there are more people involved, then it’s even more important for everyone to understand, consult and update the steps and deliverables.

BONUS: Celebrate achievements and share results

Every time a goal, project or piece of work is delivered, make it clear to yourself, your team or those who participated, what the results and achievements were. This brings people closer together, creates a sense of belonging and empowers them. It gives them energy for the next projects and, if the results are not so efficient… let’s improve in the future, that’s what life is about.

There you have it, now you are also a Zen planner. Remember to stay patient and, whenever you need to, look carefully at your goal and try to make it a mantra to stay on track and finish this project (for a change).