Beta-i is an innovation consultancy that believes in collaboration between companies and startups as a way to make our world better and better. To mark its 10 years of history and the beginning of a new phase, a new brand identity was created. But if Beta-i already had its new identity, how would they position themselves from now on in digital channels?
This is where we began our work: we were responsible for understanding the new brand and putting together the strategic and tactical planning of how it would position itself in the digital environment based on this new identity. Much more than posting relevant content on social media, we managed Beta-i’s ID and assertively placed it on digital channels, whether for partners, employees or companies.
To mark this new moment, why not bring the essence of the brand translated into video? Check out the manifesto here.
